A prominent energy company in the Midwest
Working Toward a Resolution in Green Energy
Challenge
Our consultants were engaged to help a multi-state renewable energy supplier navigate its way through negotiations and settlement with a state Attorney General’s office involving the company’s marketing materials.
Solution
We prepared a comprehensive master media narrative that guided the client through every phase of a communications campaign, including establishing a media protocol and providing rapid response to the state’s announcement of a voluntary compliance agreement. When the state AG’s office over-stated the specific details of the settlement, including the dollar value, we immediately compelled the state to correct its misinformation. For weeks after the announcement, we ensured that mainstream and trade media reports were accurate and fairly represented the company’s position.
Impact
Our messaging successfully and accurately portrayed the client as voluntarily entering into the agreement and making appropriate changes, while being fully cooperative with the state’s investigation. Moreover, we helped position the company as a net exporter of the state’s wind energy and, thus, an economic engine for the state’s burgeoning renewable energy industry, as well as providing an essential service to environmentally-conscious renewable energy consumers.
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