For those of us in the business of safeguarding and building positive corporate reputations, the issue of board and executive diversity has become impossible to ignore. But the real goal isn’t just reputational gain; it’s performance.
As shareholders, regulators and stakeholders put increasing pressure on businesses for ESG (Environment, Social, Governance) disclosures, the urge to ‘patch up the holes’ is natural. But will this approach serve corporations and their investors in the long run? We believe there’s a better path – with less risk, and more potential opportunity.
Shareholders are increasingly using litigation to target directors for alleged reputational harm to the company, signaling an evolving landscape in corporate risk.
We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.
