For those of us in the business of safeguarding and building positive corporate reputations, the issue of board and executive diversity has become impossible to ignore. But the real goal isn’t just reputational gain; it’s performance.
As shareholders, regulators and stakeholders put increasing pressure on businesses for ESG (Environment, Social, Governance) disclosures, the urge to ‘patch up the holes’ is natural. But will this approach serve corporations and their investors in the long run? We believe there’s a better path – with less risk, and more potential opportunity.
Empathy, agility & a “jump ball” moment.
We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.
Our CEO Dan Tisch sat down with the Ethical Voices podcast to discuss some of the ethical challenges that PR agencies face.
As the former national media relations manager for McDonald’s Restaurants of Canada, I’ve had an insider’s view at how big corporations both prepare and respond in real time to issues and crises, both globally and locally.
Among the endless stream of look-alike COVID-19 emails from organizations, one struck me like a bolt of lightning.
