For those of us in the business of safeguarding and building positive corporate reputations, the issue of board and executive diversity has become impossible to ignore. But the real goal isn’t just reputational gain; it’s performance.
Here’s why crisis communications expert Robert Gemmill says there’s no going back to the old way of brand reputation management and crisis response.
Shareholders are increasingly using litigation to target directors for alleged reputational harm to the company, signaling an evolving landscape in corporate risk.
We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.
Our CEO Dan Tisch sat down with the Ethical Voices podcast to discuss some of the ethical challenges that PR agencies face.
As the former national media relations manager for McDonald’s Restaurants of Canada, I’ve had an insider’s view at how big corporations both prepare and respond in real time to issues and crises, both globally and locally.
Among the endless stream of look-alike COVID-19 emails from organizations, one struck me like a bolt of lightning.
