When Facts are Optional, Trust Takes a Nosedive [Podcast]

This podcast originally appeared on Can You Hear Me?

The erosion of trust in our institutions isn’t a recent occurrence. It has been trending slowly in this direction for a long time. The issue is that public trust has now eroded in nearly all of our social institutions such as government, business, Non-Government Organizations(NGOs), and the media. In fact the 2021 Edelman Trust Barometer, a study published annually by global communications firm Edelman, unveiled its findings recently after conducting more than 33,000 online surveys in 28 countries between October and November 2020. The firm found that public trust had eroded even further in social institutions since 2019 due to the COVID-19 pandemic, global outcry against racial injustice, and growing mistrust of what political leaders say and journalists report.

Join co-hosts Rob Johnson and Eileen Rochford as we welcome special guest Harlan Loeb, a renowned reputation and crisis communications expert, to discuss this very timely issue: what can be done to restore public trust and the price your company will pay if it cannot.

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